Website Design Concepts: Ideas, Tools and Assets to Try

Website design ideasPersistently developing with nice web site design concepts is tough labor. When you possibly can’t get the inventive juices flowing on demand, it’s simple to really feel caught and turn out to be annoyed.

If that’s how you’re feeling proper now (or typically), this publish is right here that will help you. Within the following, we wish to give you methods to recover from the hump when the concepts are simply not flowing.

The primary half will give you net design suggestions that may open up new views and spark some change. After that, you can see some kick-ass instruments for making your design efforts simpler. Within the final half, we’ll checklist a variety of web sites you possibly can go to seek out inspiration for brand new web site design concepts.

If all of this mixed, received show you how to get inventive once more, I’m unsure something will!

9 Net Design Ideas for When You Really feel Caught

With the intention to show you how to provide you with good concepts, we begin with net design suggestions you should use instantly to enhance what you’re engaged on.

1. Use Pinterest Temper Boards

Pinterest is a good software to create temper boards. You may gather visible materials that you simply assume could be useful in your venture or will present a course. These will be pictures, colours, layouts, current web sites and extra.

Pinterest mood boards

The temper board will act as a central hub on your design inspiration. You might be additionally in a position to share it with purchasers or collaborators to allow them to contribute with their very own materials.

2. Create a Plan

Making a planYou understand what they are saying: Failing to plan is planning to fail. That is additionally true in net design. If the web site design concepts fail to come back round, perhaps it’s since you haven’t handled the basics but. Solely when the fundamentals are in place, will you have the ability to put inventive touches on prime. Right here’s what planning can appear to be:

  1. Outline the web site’s aim — It is advisable to know what the positioning is definitely supposed to perform. Should you don’t, what the hell are you designing in the direction of? Good objectives are SMART: Specific, Measurable, Attainable, Relevant and Timely. Extra on that right here.
  2. Sketch out the customer’s journey — Apart from the general aim, you additionally want to determine what highway you need guests to take. From after they hit your website all the way in which to whichever goal you take into account. That manner, you possibly can create a construction to information them alongside the way in which. Hubspot has a nice article on that.
  3. Give you a mode information — Creating a mode information will show you how to keep constant in your design. It defines fonts, colours and different design parts. Utilizing one promotes uniformity, particularly when working with others. Google is an efficient instance.
  4. Plan your search engine marketing — Planning can also be essential for search engine marketing. Create an internet site map to grasp the way to construction your info for each guests and search engines like google.

3. Concentrate on the Construction First

Similar to making a plan, concentrating in your web site’s construction first helps you step away from the method and get extra of a chook’s eye view.

It will possibly assist to work with a distinct medium than your pc. For instance, by making sketches on paper with a single pen, you possibly can overlook about colours and different particulars for the second. If you’re utilizing flipcharts or a whiteboard, you possibly can even make the entire thing collaborative.

An excellent train will also be to attract the web site on a post-it notice. This can power you to stay to necessities. A variation of that is to create your design in shades for grey first and solely add coloration later. This manner, you’re pressured to determine a visible hierarchy with out counting on coloration.

Start with grayscaleLaura Elizabeth/Smashing Journal

If you’re hell-bent on utilizing your pc to design, you should use the “squint take a look at”. Which means shifting away from the display screen and squinting your eyes. The blurred picture will present you what’s most evident in your website and what the first-time guests will more than likely discover first.

4. Stick With Requirements

It’s within the nature of designers to wish to be inventive. That’s typically a superb factor. Take into account that it’s essential to set some boundaries inside which to be inventive.

For instance, in net design, there are a variety of established requirements. Guests are used to sure design tropes and web site parts. Whenever you break these guidelines an excessive amount of, it’d confuse them and switch them off.

In truth, Google analysis has proven that the much less an internet site confirms to prototypical requirements, the less customers understand it as stunning. Due to that purpose, sticking to established guidelines is a good suggestion.

Amongst these established requirements are:

  • Consistency in branding and design throughout all pages
  • Web site emblem within the prime left nook
  • Contact info within the prime proper or middle
  • Fundamental navigation throughout the highest of the display screen
  • Fundamental headline/worth proposition and call-to-action excessive up on the homepage
  • The search characteristic within the header
  • Social media icons within the web site footer

I’m certain as an avid Web consumer, you’re already conscious of extra requirements web sites adhere to. If not, yow will discover extra of them right here.

5. Suppose About What You Can Remove

When you already know the target of your website and pages, this additionally means that you can eliminate every thing that doesn’t serve that goal. This streamlines your design and makes it extra nice to take a look at.

Once more, there’s analysis to again this up. In the identical examine talked about above, Google has discovered that visible complexity is negatively correlated with web site enchantment. In brief – folks don’t wish to be overwhelmed! Simplifying your design is nice for different options, e.g web site pace.

Right here are some things you possibly can safely remove:

  • Menu gadgets — After all you need others to discover extra of your website. Nevertheless, an overloaded menu will be tremendous complicated and have unfavorable results. Once more – keep on with the necessities!
  • Sidebars — Increasingly more web sites are phasing out the sidebar. What do you might have in your sidebar? Is that basically essential?
  • Muddy jargon — The identical factor that goes for inventory images goes for language. Overused phrases, cliches and hole phrases make folks tune out. Cease utilizing them, inject some persona in your writing, study some energy phrases and study copywriting.

6. Begin With Cell

Cell gadgets have taken the world by storm. By now, extra folks surf the net through telephones and tablets than on desktop computer systems.

Statcounter mobile vs. tablet vs. desktop use in June 2018

Moreover, Google introduced that they’re rolling out their new mobile-first index. Which means, when absolutely in impact, the search engine will decide each web site on their cellular presence first. If it’s not doing its job correctly, you’ll take a success within the search rankings.

For that purpose, when designing an internet site, it could be a good suggestion to start out with the cellular presence first. To any extent further, cellular customers will likely be your main clients. Due to this fact, you higher make sure that they really feel catered to.

On the identical time, it’s good apply for developing with web site design concepts. Once more, beginning with cellular forces you to focus on the necessities and assume by the aim of your design. You may then additional unfold and add parts because the display screen dimension grows greater.

7. Pay Consideration to Content material Formatting

Content material formatting is an underestimated software for net designers. Content material is a very powerful ingredient of your website, be it within the type of weblog posts or a gross sales copy. Ultimately, that’s what you need guests to eat. Your design’s goal is to current it in a manner that they do.

Sadly, by now persons are so saturated that few of them learn every thing in your web page. As an alternative, most guests scan. Moreover, they have a tendency to accomplish that in an F-shaped sample.

Content formatting

It implies that it is advisable to make your content material match their consumption habits to make it extra impactful.

Right here’s how to do this:

  • Embody headings — Headings are a good way to interrupt up content material. Many readers additionally use them as anchor factors for scanning and browse solely these elements below headings that appear fascinating to them. Due to this fact, make sure that to make use of headings and make them descriptive.
  • Use paragraphs and lists — No person needs to learn one giant blob of textual content. Paragraphs divide content material into little chunks. Open up a brand new one everytime you open up a brand new level. Lists have an analogous perform and make info extra accessible. Use them as properly.
  • Don’t skimp on media and visuals — Visible info is far more approachable for the human mind than textual content. For that purpose, it’s a good concept to make use of pictures and different media to underline the factors made in your copy. It’s additionally, once more, a good way to interrupt up longer items of textual content.
  • Optimize your fonts — Your use of fonts additionally tremendously affect legibility. Crucial instruments you might have listed here are the dimensions and line peak. Go for at the least 16px (Medium has 22px!) and ensure so as to add extra line peak the smaller the font you’re utilizing.

Should you examine this text, you possibly can see the entire above in impact.

8. Strive Out One-Web page Design

Again within the day, web site design was all about the fold. Every part essential needed to be above the restrict from which customers would begin scrolling. There’s nonetheless one thing to be mentioned about it since that’s nonetheless the place customers spend most of their time.

Visitor viewing time - the fold

That doesn’t imply that the fold is the be-all and end-all of your web page. Folks will certainly scroll. In truth, they may scroll down your complete web page for those who give them a purpose to.

Loopy Egg tried this out after they changed their unique gross sales web page with a 20 instances longer one.

One page design

The outcome: the conversion price went up by 30 %! In case your present purchaser’s journey goes throughout a number of pages, take into account consolidating all of them into one place as an alternative. This may be a type of web site design concepts that makes all of the distinction.

Don’t bury content material in slideshows/carousels or tabs/accordions, they don’t work!

9. Make use of A/B Testing

Generally when evaluating totally different web site design concepts, it may be arduous to determine which is the fitting option to go. You assume backwards and forwards, make tweaks, but keep not sure of your determination. Sooner or later, considering will not minimize it. You’ll have to let customers determine.

A/B testing is usually a nice option to see what makes your web site higher. It means serving totally different variations of your design as much as guests at random, then verify how they’re reacting. You may make selections based mostly on the outcomes.

You may take a look at just about something. From total web page designs over coloration adjustments, calls to motion to pictures, article titles and fonts. All of those could make an enormous distinction within the efficiency of a web page. But, for those who don’t take a look at it, you’ll by no means know!

These instruments and plugins will show you how to in doing the checks.

19 Instruments That Assist Make Your Web site Design Concepts Grow to be a Actuality

After you have gained sufficient web site design concepts, you want methods to place them into apply. The net design instruments under will show you how to just do that.

WordPress homepage

When you’re performed placing collectively your concepts, you want a spot to implement them. WordPress is a good software to take action. We’re large followers of it. This web site is constructed with WordPress and it’s also what we advise you to make use of in our information on the way to construct your personal web site.

The platform is free to make use of and offers you the flexibility to vary your website’s design on the contact of a button through themes. You may add a large number of performance with WordPress plugins. On the identical time, it’s newbie pleasant, safe, examined and mature. In brief – the right basis for making your net design concepts a actuality.

For options, you may additionally look into Joomla and Drupal.

Web site Builders

Whereas WordPress is a nice choice for lots of people, it’s not suited to everybody. Extra superior customizations want data of HTML, CSS, PHP and/or JavaScript. This may be too technical for some folks.

For them, web site builders is usually a legitimate various, even when they’re normally paid and don’t supply the identical flexibility as WordPress. If you’re on this subject, we have now a variety of articles on this subject for you:

The above will introduce you to a number of the hottest web site builders and in addition provides you a higher understanding of what you are able to do with them.


Adobe Dreamweaver logo

If you’re in search of a option to construct an internet site with no CMS or web site builder, Dreamweaver is a sound various.

The appliance by Adobe helps you design and code web sites with the assistance of a visible interface. This manner, you possibly can construct a primary web site construction in a short time with out coding.

On the identical time, you might have the choice to jot down customized code. Dreamweaver has all the needed performance to make {that a} breeze.

For extra info, try our detailed Dreamweaver tutorial. For another, you may additionally look into Webflow.


Sketch web design tool

Sketch is a software for designing net interfaces that many see as the higher various to Photoshop. It’s vector based mostly, that means recordsdata are lots smaller and this system works very quick.

Customers additionally reward the clear consumer interface and newbie friendliness, one thing that may’t all the time be mentioned about Photoshop. Sketch additionally comes with a load of plugins to additional enhance the workflow. Test it out!

By the way in which, Adobe has launched an analogous software referred to as Adobe XD that you could be additionally wish to look at.


Canva design tool logoCanva is a freemium design software you should use in your browser and on cellular gadgets. It has a drag-and-drop interface that makes it simple to create web site prototypes, graphic parts, infographics and social media content material.

This system offers hundreds of free templates so you possibly can rapidly get began. It additionally comes with helpful instruments like a coloration palette generator from pictures and a software that will help you discover good font combos.

There’s a “free without end” choice however a variety of actually important options are reserved for the paid model.


One of many instruments I like to recommend is Paletton. It means that you can enter a base coloration and can show you how to discover different shades that harmonize with it. It’s tremendous helpful, particularly for the much less gifted within the coloration division (I’m speaking about myself).

Paletton - a tool for creating website design ideas

There are additionally options just like the Adobe Colour Wheel and the aforementioned software by Canva. The publish talked about in relation to Canva incorporates much more options!

Google Fonts

Apart from colours, one other essential a part of net design is the fonts. Fortunately, nowadays you might have loads of sources without cost, high-quality fonts. The most important library: Google Fonts. It has greater than 850 free typefaces to select from which you could implement in your website or obtain to make use of offline on your web site design concepts.

Foogle Fonts

We’ve got a complete article on the way to use customized fonts in WordPress. You will see that all the data you want. There’s additionally Typekit, which is one other wonderful choice to seek out fonts on your website.

Fonts In Use

Fonts In Use

One of the vital troublesome issues in utilizing fonts is pairing them up with different typefaces. Should you want some assist on this division, there are Fonts In Use.

On the positioning, you possibly can see typefaces utilized in actual life throughout many several types of media. The web site additionally reveals and names different fonts that they seem together with. That manner, yow will discover working pairings which you could steal on your personal venture.

An alternate is Font Pair. Folks publish their favourite font combos on-line. If you’re unsure about what to pair your typeface with, merely seek for it and discover one thing that works immediately. Or use the free Canva choice talked about above.


By the way in which, if in case you have a font you want however you aren’t certain about what it’s, this service may also help. Merely submit a picture of the typeface in query and WhatTheFont! will attempt to let you know what it’s. If that doesn’t work, you’re nonetheless in a position to submit your request to the discussion board which can also be a part of the web site.

Picture Optimization Instruments

Pictures are an essential a part of net design. With the arrival of cellular gadgets, it has turn out to be more and more essential to optimize them correctly for efficiency by compressing them. It’s among the best methods to enhance web site pace.

There are a number of on-line instruments that may do that for you, equivalent to TinyPNG. There are additionally WordPress plugins like Smush Picture Compression and Optimization and EWWW Picture Optimizer. A desktop various is RIOT.

If the above shouldn’t be sufficient and you’re in search of further instruments to make your web site design concepts a actuality, it’s possible you’ll wish to verify our article on net design software program.

Inspiring Web sites to Generate New Web site Design Concepts

If at this level you continue to really feel caught, on this last half we’ll go over a variety of web sites chock stuffed with net design inspiration.



This web site provides out awards for net designers, builders and businesses around the globe. They’ve an enormous and searchable archive of net design examples. Moreover, there’s a weblog the place they introduce designs intimately and a piece the place you possibly can vote on the positioning of the month nominees. It’s all prime quality and actually inspirational!

Net Design Inspiration

Website Design Inspiration

It’s a gallery of completed net design initiatives. You may filter it in many various methods to seek out what you’re in search of – e.g by business, sort, coloration palettes or types. Their archive is so giant, that it’s typically the one web page it is advisable to provide you with your personal web site design concepts.



This web site showcases each net and interactive design. Just like the earlier instance, you’ll be able to filter the entries in several methods together with fashion, sort, topic and even platform. Should you create an account, it’s also possible to arrange collections of your favourite designs.

One Web page Love

One Page Love

This instance is an internet design inspiration website particularly made for one-page designs. We talked about the concept earlier within the article. You may browse the gallery or search particularly for issues you’re in search of. Make sure to swing by when constructing your personal one-page website.


dribbble for website design ideas inspiration

At Dribbble designers exhibit their work. This may be something from apps to icons, illustrations and different examples. You need to use it for normal inspiration or use the tags to seek out what you’re most taken with, equivalent to net design.



An internet site similar to Dribbble. It’s additionally a spot for designers to attach and exhibit their portfolio. You have got loads of net design examples and may use the search perform to search for them.

Wrapping Up

Net design concepts don’t develop on bushes. Generally you want a bit assist to provide you with one thing good. Fortunately there are posts like these that will help you get again on monitor!

Hopefully the net design suggestions, instruments and sources talked about within the publish above have nudged you again into creativity land. Clearly, there’s loads of extra helpful stuff on the market, which is why we wish to hear from you!

Are you aware further suggestions, instruments or inspiration to generate net design concepts? If that’s the case, please share within the feedback part under!

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